即選即用外貿英文書信 - 城邦阅读花园


	最完整的外貿英文書信工具書　　本書自從出版以來，歷時近30年，經過許多次重印；被中國大陸很多大專院校採用為外經貿專業的教材，頗受歡迎。　　在本版當中，在貿易內容上增添了非實物貿易的信函內容，介紹了除信函外的幾種當今流行的寫作形式並豐富了課後練習，補充了“促銷信”、“合資企業信”、“租賃貿易信”、“商務合約”、“商務備忘錄”、“電子郵件”、“商務傳真”等信函，使此書的涵蓋面更廣，代表性更強，形式上更加與時俱進。　　必須說明的一點是，“外貿英文書信”課是一門寫作課程，僅僅理解學習課文還很不夠，還應該多看類似的實例，做大量的練習，加深並鞏固對課文的理解，並在此基礎上舉一反三、融會貫通，分析外貿語言的特點，比較中英語言翻譯上的異同，提綱挈領地掌握不同性質信函的寫作方法，只有這樣才能做到深入、全面、靈活地撰寫書信，在處理各種外貿情景的書信時得心應手、遊刃有餘。為了達到此一目的，在書中特別加上了六個單元的系列講解（Review and Highlight），並在每個單元後面配有形式各樣的練習，以便學習者進一步領會和揣摩。此外，為了方便讀者學習和自我檢測學習效果，對課文譯文與練習答案都一一做了補充和修改，提供大家作為參考。


	目錄 Lesson 1 Layout of a Business Letter (1) Lesson 2 Layout of a Business Letter (2) Review and Highlight 1 Lesson 3 Establishing Business Relations Lesson 4 Sales Promotion & Business Commercials Lesson 5 Letter of Invitation Lesson 6 Advice of Itinerary Review and Highlight 2 Lesson 7 Credit Enquiry Lesson 8 Specific Enquiry Lesson 9 Offer Lesson 10 Inquiry & Non-firm Offer Lesson 11 Confirming a Non-firm Offer Lesson 12 Counter-offer Lesson 13 Reply to a Counter-offer Lesson 14 Firm Offer Lesson 15 First Order Lesson 16 Refusing the Request to Reinstate an Order Lesson 17 Goods on Approval Lesson 18 Goods on Consignment Review and Highlight 3 Lesson 19 Proforma Invoice Lesson 20 Transferring Business Relations Lesson 21 Requesting Special Allowance Lesson 22 Refusing Price Reduction Lesson 23 Accounts Balance Lesson 24 Accounts Settlement Lesson 25 Terms of Payment Lesson 26 Documents against Payment Lesson 27 Documents against Acceptance Lesson 28 Urging Establishment of a Letter of Credit Lesson 29 Requesting L/C Amendment Lesson 30 L/C Amendment Lesson 31 Extension of an L/C Lesson 32 Shipping Instructions Review and Highlight 4 Lesson 33 Shipment Lesson 34 Urging Immediate Shipment Lesson 35 Shipping Advice Lesson 36 Packing and Shipping Marks Lesson 37 Delay in Transportation Strike Lesson 38 Insurance (1) Lesson 39 Insurance (2) Lesson 40 Insurance Claim Review and Highlight 5 Lesson 41 Sending Replacement Lesson 42 Agents Complaint of Poor Quality Goods Lesson 43 Exporters Reply to the Complaint Lesson 44 A Claim for Shortweight Lesson 45 Settlement of a Claim Lesson 46 New Agent Lesson 47 Exclusive Agency Lesson 48 Establishing a Permanent Office Lesson 49 Processing Trade Lesson 50 Compensation Trade Lesson 51 Joint Venture Lesson 52 Leasing Trade Lesson 53 Sales Agreement Review and Highlight 6 Lesson 54 Business Memo Lesson 55 Email and Fax Lesson 56 Business Minutes Lesson 57 Business Forms and Graphics Lesson 58 Main Types of Graphics and Charts Lesson 59 Questionnaire Lesson 60 Short Business Reports 附錄一銷售確認書附錄二信用狀