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Integrated Advertising, Promotion, and Marketing Communications,3e
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| 整合广告行销 |
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ISBN |
9780132382090 |
| 定价 |
NT1150 |
| 售价 |
RM179.70 |
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作者 |
Clow
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出版社 |
智勝
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出版日期 |
2006-01-01 |
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装订 |
平裝. 單色印刷. 544 页. |
| 库存量 |
已搶購一空目前無法購買 |
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可订购时通知我 |
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For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
Integrated Advertising, Promotion, and Marketing Communications is a pure IMC text by providing a truly integrated approach to teaching IMC. |
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