Successful Agile Product Development: Secrets to Building the Best Products


	Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile 　　Many Taiwanese companies follow the agile trend, yet they discover questioned effectiveness of agile development due to cultural and mindset differences after implementation, resulting in products not recognized by the market. Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need expertise in agile development and marketing to create well-received and successful products in the market. 　　Hence, a classic Product Owner book tailored to the Taiwanese industry, "Successful Agile Product Development - The Secret to Building a Best Selling Product," was born. This book could become the Wikipedia of Product Owners, guiding individuals toward a clear path when they find themselves directionless in their role. 　　Features of this book: 　　1. Three hundred full-color pages with one-hundred-fifty illustrations and fifty classic corporate case studies. 　　2. The first classic Product Owner book in Taiwan that integrates agile mindset with marketing techniques. 　　3. The book features insights from over twenty Product Owners across ten major industries, whose experiences are consolidated into comprehensive, principle-based articles that analyze pain points and provide solutions. 　　4. The Product Owner Toolbox includes a complete demonstration of techniques and tools and SOP instructions. 　　5. An in-depth analysis of the entire process from product development to market launch, accompanied by explanatory case studies, resulting in a visually engaging experience that fosters holistic understanding. 　　6. The book design is user-context-oriented, catering to novices and experienced professionals across various roles. 　　• Those involved in product planning and editing can focus on conducting planning and product design to capture the target customers' hearts effectively. 　　• For project managers and Product Owners adopting agile, learn the essence of three pillars, three accountabilities, three artifacts, five values, and five events to eliminate development bottlenecks. 　　• For engineers or technical personnel collaborating with Product Owners, understanding different leadership styles and collaboration approaches enables tailored solutions. 　　• Advertising and marketing professionals who want to understand how to create buzz when promoting products can refer to the chapter on community management. 　　• If you want to become a successful Product Owner, you must attend the Product Owner skills and mindset section.


	目錄 Chapter 1 The Road to Becoming a Successful Product Owner The Product Owners’ Roles Unique Way of Mindset Transforming Personality Traits into Practical Competencies and Capacities Ways to Enhance the Abilities and Expertise of a Product Owner The Mindset of a Product Owner Hierarchy of Product Owner Chapter 2 How to Develop Products that Can Generate a Trend? Designing Impactful Products With The Vision of a Product Owner Identifying the Highlighted Features of a Product Essential Tools and Techniques Chapter 3 Reverse Product Design from a Marketing Perspective Making Something Out of Nothing, but it Can Hit Customer Pain Points Low-Cost and Highly-Efficient Word-Of-Mouth (WOM) Marketing The Charm of Mystery Marketing Chapter 4 Build a Successful Product With a Product Backlog How to Develop a Good Product A Good Product Development Process Essential Tools and Techniques Chapter 5 Strategic Goals for Multiple Releases Why Improve a Product? How to Make These Things Happen? Creating Values and Benefits Chapter 6 Collaborating With Multiple Stakeholders in Scrum Mastering Scrum 33355 and Collaborating With the Stakeholders What is The Leadership Style of a Good Product Owner? How Can a Product Owner Collaborate With The Stakeholders? Tools and Techniques Required for Collaboration Chapter 7 Social Media Management The Power of Social Media Marketing Leveraging the Power of Niche Customers Product Owner, Products, and Customers Create a Win-Win-Win Situation. Chapter 8 Agile Toolkit for The Product Owner Foundational Engineering Clarifying Requirements Ordering Cross-Functionality Tools and Skills for Scrum Execution Appendix A How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile?