必學英文商業書信寫作快速上手（菊8K）


	核心關鍵字圖像化心智圖強化記憶圖解列點書信寫作要點一看就懂豐富書信範例+練習一學就會扎根商用英文書信寫作基礎首選！　　本書共分為9大主題單元、17課學習內容，並含1章節補充附錄，介紹商業書信特色種類及寫作原則與技巧，涵蓋多樣商務溝通主題、多元商務情境的寫作要領，依情境收錄49種常見實用商務書信，作有系統的分析介紹，說明深入淺出，圖表多元精采，幫助精準掌握商務書信格式與寫作技巧。搭配課後實戰練習，有效複習重點字詞與常見句型，幫助熟悉應用所學，檢測學習成果，打下商業寫作扎實的根基！本書特色　　◆ 一本掌握各類英文商業書信寫作技巧，累積商務溝通力　　詳細介紹各類商業英文書信的格式、結構和寫作要領，囊括商場常用的邀請信、感謝信、求職信、推銷信、客訴信等，並包含多元情境如演講、開會、社交、業務銷售、行政通知、求職等，同時提供實用信函文體範例，幫助深入了解商業書信文體知識，實際應用於商務書信寫作中。　　◆ 每課核心關鍵字幫助暖身課程重點　　根據各課學習主題，列出相關關鍵字彙或片語，依照單字／片語間的邏輯關聯，圖解串聯成圖像化心智圖，幫助透過圖像與意義連結，強化字彙記憶效果，同步吸收同一主題的相關字詞。　　◆ 書信情境範例多元完整，讓你邊學邊用　　每課說明後皆搭配主題書信範例，與多種商務情境結合，不僅加深課文印象，也能提供快速套用及參考的素材。書信範例中以拉線說明幫助迅速抓住重點，並附核心字彙片語表，統整文中重點字詞，標示KK音標、詞性及字義，協助理解文意，提升商用英文單字量。　　◆ 匯總商務溝通常見句型及用語　　依每課書信主題，列舉常用句型及用語，並有中文參考翻譯，主題實用例句可供靈活替換，也可學會各種信件常用句型與字詞，有助熟悉常見商業書信句構，再加以變化活用，逐步提升寫作實力，進而融入實際生活或商業活動中。　　◆ 情境式單元練習，學以致用強化寫作力　　每課後皆有相關主題信件實例演練，掌握知識要點後，馬上學以致用，有效複習重點商用書信字詞與常見句型，提供更多機會結合與應用所學，自我檢測學習成果。


	目錄 Unit 1商業書信的特性與種類Features and Types of Business Letters Lesson 1 商業書信的特性Features of Business Letters 商業書信範例 Example Business Letter Exercises Lesson 2 商業書信的種類Types of Business Letters Exercises Unit 2商業書信寫作原則與技巧 Principles and Tips for Writing Business Letters Lesson 3 商業書信的結構與格式Structure and Format of Business Letters ○1 基本商業書信結構Basic Business Letter Structure ○2 商業信件要素 Basic Letter Parts Exercises Lesson 4 商業書信的寫作原則Principles of Writing Business Letters Lesson 5 商業書信寫作技巧Tips for Writing Business Letters Discussion: Is Tina’s Letter Good or Bad? Exercises Unit 3雙方認識信函Business Letters to Make Acquaintances Lesson 6 推銷信 Sales Letters ○1 推廣新商家的信件A Letter Promoting a New Business ○2 推銷產品的信件A Letter Promoting a Product ○3 推銷服務的信件A Letter Promoting a Service Exercises Lesson 7 商務邀請函與回覆邀請Business Invitations and Responses to Business Invitations ○1 邀請信範例 Invitation Letter ○2 接受邀請的信件 Acceptance Letter ○3 婉拒邀請的信件Declining a Formal Invitation ○4 邀請卡 Invitation Cards ○5 回覆卡 Response Card Exercises Unit 4感謝信 Business Thank-You Letters Lesson 8 撰寫給具特定對象的感謝信Thank-You Letters With a Specific Audience ○1 感謝面試官 Thanking a Job Interviewer ○2 感謝捐款人士Thanking an Individual for a Donation ○3 感謝對方業者的服務Thanking a Business for Their Service ○4 感謝特定個人提供協助Thanking Someone for a Personal Favor Exercises Lesson 9 企業撰寫給未具特定對象的感謝信及公開謝函 Corporate Thank-You Letters With an Unspecified Audience and Public Thank-You Messages ○1 地方報紙上致當地居民的公開感謝函Publicly Posted Thank-You Letter to a Community in a Local Newspaper ○2 感謝參加者出席活動的公開感謝函Publicly Posted Thank-You Letter Thanking Participants in an Event ○3 感謝客戶下單的不公開大宗／制式感謝函Mass/Form Private Thank-You Letter Thanking Customers for Their Orders Exercises Unit 5恭賀信 Congratulation Letters Lesson 10 恭賀信 Congratulation Letters ○1 祝賀升遷 Congratulations on a Promotion ○2 祝賀事業擴展 Congratulations on a Business Expansion ○3 祝賀任職週年紀念日Congratulations on an Anniversary ○4 祝賀開業 Congratulations on an Opening ○5 祝賀退休 Congratulations on Retiring Exercises Unit 6客訴與建言信 Customer Complaint and Suggestion Letters Lesson 11 客訴信、建言信撰寫Complaint and Suggestion Letters ○1 訂單的客訴信A Complaint Letter About an Order ○2 產品損壞的客訴信 A Complaint Letter About Damage ○3 對機構的建言信 A Suggestion Letter About Organization Exercises Lesson 12 客訴信、建言信回覆Responses to Complaint and Suggestion Letters ○1 訂單客訴的回覆信 Response to a Complaint About an Order ○2 商品損壞的回覆信 Response to a Complaint About Damage ○3 組織建議的回覆信 Response to a Suggestion About Organization Exercises Unit 7致歉信 Apology Letters Lesson 13 致歉信 Apology Letters ○1 為延遲到貨致歉 Apology for Late Delivery ○2 為產品瑕疵致歉 Apology for Defective Goods ○3 為帳務錯誤致歉Apology for an Accounting Error ○4 為變更致歉 Apology for Making a Change ○5 為冒犯之舉致歉Apology for Offensive Behavior Exercises Unit 8 求職信 Employment Application Letters Lesson 14 求職信 Employment Application Letters / Cover Letter ○1 求職信範例 1 Employment Application Letter 1 ○2 求職信範例 2 Employment Application Letter 2 ○3 求職信範例 3 Employment Application Letter 3 Exercises Lesson 15 簡歷／履歷表Resumes and CVs ○1 剛畢業的職場新鮮人的簡歷 A Resume From a Recent Graduate ○2 資深專業人士的簡歷 A Resume From an Experienced Professional ○3 欲轉換跑道者的簡歷 A Resume From a Professional Wanting to Change Careers ○4 學術工作者的履歷表A CV From an Academic Exercises Unit 9其他商業信函 Other Business Letters Lesson 16 電子郵件 Emails ○1 寄給同事的電子郵件 Email Sent to Colleagues ○2 確認預約的電子郵件 Email to Confirm a Reservation ○3 提供補償的電子郵件 Email to Offer Compensation Exercises Lesson 17 便函 Memos ○1 通知福利的便函 Memo to Inform About Benefits ○2 宣布異動的便函 Memo to Announce Changes ○3 呼籲參與的便函 Memo to Call for Participation Exercises 附錄 Appendix 其他商用書信種類Other Types of Business Correspondence ○1 詢價信範例 Letter of Inquiry ○2 報價信範例（信中為非穩固報價）Letter of Quotation (Non-firm Offer) ○3 訂貨信範例 Order Letter ○4 離職信範例 Resignation Letter ○5 推薦信範例 Reference Letter 字彙表 Vocabulary