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本書分為讀寫篇和聽說篇。本教材通過介紹歐美會展業的先進理念和實踐經驗,結合會展業的各個部門和整個工作流程,深化聽、說、讀、寫、譯等英語語言技巧訓練,幫助會展叢業人員熟悉英語國家綜合文化知識和國際會展業的背景知識,提高會展從業人員用英語進行會展管理與服務的交際能力。針對實際工作需求,按照國際會展流程,通過大量練習,幫助工作人員和會展從業人員進一步擴大詞匯量,掌握綜合運用語言的能力,更好地開展國際會展業務。
Chapter 1 Enquiring about Holding a Conference 會議諮詢 Section 1 Listening Activities 16 A Spot Dictation 16 B Multiple Choices 16 C Passage Dictation 19 Tape script & Answers 20 A Spot Dictation 20 B Multiple Choices 20 C Passage Dictation 23 Section 2 Interpretation Activities 23 A Sentence Interpretation 23 B Passage Interpretation 24 Reference Answers 26 A Sentence Interpretation 26 B Passage Interpretation 27 Section 3 Speaking Activities 28 A Specialized Terms 28 B Sample Conversation 28 C Functional Expressions 29 D Speaking Up 30 E Role-play 31 Chapter 2 Booking an Event 招展商會展預訂 Section 1 Listening Activities 34 A Spot Dictation 34 B Multiple Choices 35 C Passage Dictation 37 Tape script & Answers 38 A Spot Dictation 38 B Multiple Choices 38 C Passage Dictation 41 Section 2 Interpretation Activities 41 A Sentence Interpretation 41 B Passage Interpretation 42 Reference Answers 44 A Sentence Interpretation 44 B Passage Interpretation 45 Section 3 Speaking Activities 46 A Specialized Terms 46 B Sample Conversation 46 C Functional Expressions 47 D Speaking Up 48 E Role-play 48 Reference Answers 49 D Speaking Up 49 Chapter 3 Event Planning and Budgeting 會展策劃與預算 Section 1 Listening Activities 50 A Spot Dictation 50 B Multiple Choices 51 C Passage Dictation 53 Tape script & Answers: 53 A Spot Dictation 53 B Multiple Choices 54 C Passage Dictation 57 Section 2 Interpretation Activities 57 A Sentence Interpretation 57 B Passage Interpretation 58 Reference Answers 60 A Sentence Interpretation 60 B Passage Interpretation 61 Section 3 Speaking Activities 61 A Specialized Terms 61 B Sample Conversation 62 C Functional Expressions 63 D Speaking Up 63 E Role-play 63 Reference Answers 64 A Specialized Terms 64 D Speaking Up 64 Chapter 4 Providing Exhibit Information 提供展覽資訊 Section 1 Listening Activities 66 A Spot Dictation 66 B Multiple Choices 67 C Passage Dictation 69 Tape script & Answers 69 A Spot Dictation 69 B Multiple Choices 70 C Passage Dictation 72 Section 2 Interpretation Activities 72 A Sentence Interpretation 72 B Passage Interpretation 73 Reference Answers 75 A Sentence Interpretation 75 B Passage Interpretation 75 Section 3 Speaking Activities 76 A Specialized Terms 76 B Sample Conversation77 C Functional Expressions 78 D Speaking Up 79 E Role-play 79 Reference Answers 79 A Specialized Terms 79 D Speaking Up 79 Chapter 5 Visiting Foreign Exhibitors 拜會贊助商 Section 1 Listening Activities 82 A Spot Dictation 82 B Multiple Choices 83 C Passage Dictation 85 Tape script & Answers 85 A Spot Dictation 85 B Multiple Choices 86 C Passage Dictation 88 Section 2 Interpretation Activities 89 A Sentence Interpretation 89 B Passage Interpretation 90 Reference Answers 91 A Sentence Interpretation 91 B Passage Interpretation 92 Section 3 Speaking Activities 93 A Specialized Terms 93 B Sample Conversation94 C Functional Expressions 95 D Speaking Up 95 E Role-play 96 Refenecne Answer 96 A Specialized Terms 96 D Speaking Up 96 Chapter 6 Negotiating on Exhibiting Space 展位談判 Section 1 Listening Activities 98 A Spot Dictation 98 B Multiple Choices 99 C Passage Dictation 101 Tape script & Answers: 102 A Spot Dictation 102 B Multiple Choices 102 C Passage Dictation 104 Section 2 Interpretation Activities 105 A Sentence Interpretation 105 B Passage Interpretation 105 Reference Answers 106 A Sentence Interpretation 106 B Passage Interpretation 107 Section 3 Speaking Activities 108 A Specialized Terms 108 B Sample Conversation 109 C Functional Expressions 110 D Speaking Up 111 E Role-play 112 Refenence Answer 112 A Specialized Terms 112 D Speaking Up 113 Chapter 7 Hiring A Stand 申請展位 Section 1 Listening Activities 114 A Spot Dictation 114 B Multiple Choices 115 C Passage Dictation 117 Tape script & Answers 117 A Spot Dictation 117 B Multiple Choices 118 C Passage Dictation 120 Section 2 Interpretation Activities 121 A Sentecce Interpretation 121 B Passage Interpretation 122 Reference Answers 123 A Sentecce Interpretation 123 B Passage Interpretation 124 Section 3 Speaking Activities 125 A Specialized Terms 125 B Sample Conversation 125 C Functional Expressions 126 D Speaking Up 127 E Role-play 128 Reference Answers 128 A Specialized Terms 128 D Speaking Up 129 Chapter 8 Personal Sales Calls 銷售拜訪( 電話) Section 1 Listening Activities 130 A Spot Dictation 130 B Multiple Choices 131 C Passage Dictation 133 Tape script & Answers: 133 A Spot Dictation 133 B Multiple Choices 134 C Passage Dictation 136 Section 2 Interpretation Activities 137 A Sentence Interpretation 137 B Passage Interpretation 138 Reference Answer 140 A Sentence Interpretation 140 B Passage Interpretation 141 Section 3 Speaking Activities 142 A Specialized Terms 142 B Sample Conversation 142 C Functional Expressions 143 D Speaking Up 144 E Role-play 144 Reference Answer 145 A Specialized Terms 145 Chapter 9 Hiring People and Loaning Properties 租借物品/ 租用人員 Section 1 Listening Activities 146 A Spot Dictation 146 B Multiple Choices 147 C Passage Dictation 149 Tape script & Answers: 150 A Spot Dictation 150 B Multiple Choices 151 C Passage Dictation 153 Section 2 Interpretation Activities 154 A Sentence Interpretation 154 B Passage Interpretation 155 Reference Answers 156 B Passage Interpretation 157 Section 3 Speaking Activities 158 A Specialized Terms 158 B Sample Conversation 158 C Functional Expressions 159 D Speaking Up 159 E Role-play 160 Reference Answer 160 A Specialized Terms 160 D Speaking Up 160 Chapter 10 Safety and Security Service 安保服務 Section 1 Listening Activities 162 A Spot Dictation 162 B Multiple Choices 163 C Passage Dictation 165 Tape script & Answers: 166 A Spot Dictation 166 B Multiple Choices 166 C Passage Dictation 168 Section 2 Interpretation Activities 169 A Sentence Interpretation 169 B Passage Interpretation 169 Reference Answer 171 A Sentence Interpretation 171 B Passage Interpretation 172 Section 3 Speaking Activities 173 A Specialized Terms 173 B Sample Conversation 173 C Functional Expressions 174 D Speaking Up 174 E Role-play 174 Reference Answer 175 A Specialized Terms 175 D Speaking Up 175 Chapter 11 Helping with Post-Conference Logistics 會後物流服務 Section 1 Listening Activities 176 A Spot Dictation 176 B Multiple Choices 177 C Passage Dictation 179 Tape script & Answers 180 A Spot Dictation 180 B Multiple Choices 181 C Passage Dictation 182 Section 2 Interpretation Activities 183 A Sentence Interpretation 183 B Passage Interpretation 184 Reference Answer 186 A Sentence Interpretation 186 B Passage Interpretation 186 Section 3 Speaking Activities 187 A Specialized Terms 187 B Sample Conversation 188 C Functional Expressions 189 D Speaking Up 189 E Role-play 190 Refernece Answer 190 A Specialized Terms 190 D Speaking Up 191 Chapter 12 Opening and Reception 開幕與酒會 Section 1 Listening Activities 192 A Spot Dictation 192 B Multiple Choices 193 C Passage Dictation 195 Tape script & Answers 196 A Spot Dictation 196 B Multiple Choices 196 C Passage Dictation 198 Section 2 Interpretation Activities 199 A Sentence Interpretation 199 B Passage Interpretation 200 Reference Answers 202 A Sentence Interpretation 202 B Passage Interpretation 204 Section 3 Speaking Activities 205 A Specialized Terms 205 B Sample Conversation 205 C Functional Expressions 207 D Speaking Up 209 E Role-play 209 Reference Answer 210 A Specialized Terms 210 D Speaking Up 210 Chapter13 Attending the Event 參加展會 Section 1 Listening Activities 212 A Spot Dictation 212 B Multiple Choices 213 C Passage Dictation 215 Tape script & Answers: 216 A Spot Dictation 216 B Multiple Choices 216 C Passage Dictation 218 Section 2 Interpretation Activities 219 A Sentence Interpretation 219 B Passage Interpretation 220 Reference Answers 222 A Sentence Interpretation 222 B Passage Interpretation 223 Section 3 Speaking Activities 224 A Specialized Terms 224 B Sample Conversation 225 C Functional Expressions 226 D Speaking Up 226 E Role-play 227 Reference Answer: 228 A Specialized Terms 228 D Speaking Up 228 Chapter 14 Reserving Post Conference Tours 會後旅遊預訂 Section 1 Listening Activities 230 A Spot Dictation 230 B Multiple Choices 231 C Passage Dictation 233 Tape script & Answers: 233 A Spot Dictation 233 B Multiple Choices 234 C Passage Dictation 237 Section 2 Interpretation Activities 238 A Sentence Interpretation 238 B Passage Interpretation 238 Reference Answers 239 A Sentence Interpretation 239 B Passage Interpretation 240 Section 3 Speaking Activities 241 A Specialized Terms 241 B Sample Conversation 241 C Functional Expressions 242 D Speaking Up 242 E Role-play 243 Reference Answer 244 A Specialized Terms 244 D Speaking Up 244 Chapter 15 Event Review Meetings 會後總結 Section 1 Listening Activities 246 A Spot Dictation 246 B Multiple Choices 247 C Passage Dictation 249 Tape script & Answers 250 A Spot Dictation 250 B Multiple Choices 250 C Passage Dictation 252 Section 2 Interpretation Activities 253 A Sentence Interpretation 253 B Passage Interpretation 254 Reference Answers 254 A Sentence Interpretation 254 B Passage Interpretation 255 Section 3 Speaking Activities 256 A Specialized Terms 256 B Sample Conversation 257 C Functional Expressions 258 D Speaking Up 258 E Role-play 259 Reference Answer 259 A Specialized Terms 259 D Speaking Up 259
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