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《會展實用英語》分為讀寫篇和聽說篇。本套教材的編寫宗旨如下：透過介紹歐美會展業的先進理念和實踐經驗，結合會展業的各個部門和整個工作流程，深化聽、說、讀、寫、譯等英語語言技巧訓練，幫助會展從業人員熟悉英語國家綜合文化知識和國際會展業的背景知識，提高會展從業人員用英語進行會展管理與服務的交際能力。針對實際工作需求，按照國際會展流程，透過大量練習，幫助工作人員和會展從業人員進一步擴大詞彙量，掌握綜合運用語言的能力，更好地開展國際會展業務。 本書内容涉及會展業和世博會概況、會展策劃、會展融資、會展營銷、談判、物流、展臺搭建、會展訊息管理、會展餐飲服務、會展財務、出展管理、展覽現場管理、安保與風險管理、會前會後旅遊、會展評估、會展問題與投訴處理等領域。 本書的每章包括三個部分：第一部分是閱讀訓練，第二部分是案例分析，第三部分是公文寫作。閱讀訓練部分圍繞一篇介紹理念和業務的課文，設置了熱身練習、課前提問、核心語言點講解、小組討論、寫作練習、翻譯等小模塊。案例分析部分以一篇與課文相關的案例為引子，向學生提出實際工作中會出現的問題，引導學生思考並找出解決辦法。公文寫作部分所選的公文類型都是與會展工作密切相關的。除了對範例進行註解，列出該類型公文的寫作要點外，還設計了「自己動手做」的模塊供讀者練習掌握。
前言 Chapter 1 The MICE Industry and the World Expo 會展業和世博會 Section A Reading Assignment 11 What Is MICE? 12 Section B Case Study 19 Types of Meetings 20 Section C Format Writing 21 Exhibition Manuals 會展指南 21 Chapter 2 MICE Planning 會展策劃 Section A Reading Assignment 27 Who Plans and Holds Meetings? 28 Section B Case Study 34 The Convention Marketing Mix 34 Section C Format Writing 35 Business Letters 商業信函 35 Chapter 3 Event Sponsorship 會展融資 Section A Reading Assignment 47 Identifying Potential Sponsors 47 Section B Case Study 56 Sponsorship of ICT 2002 56 Section C Format Writing 64 Part 1 Visiting Card 名片 64 Part 2 Memo 內部通知 66 Chapter 4 Event Marketing 會展營銷 Section A Reading Assignment 71 Online Event Marketing 72 Section B Case Study 78 Clever E-mail 78 Section C Format Writing 79 Part 1 Invitation Letter 邀請信 79 Part 2 Invitation Card 邀請卡 84 Part 3 Acceptance and Regret 回帖與辭謝 86 Chapter 5 Negotiations 談判 Section A Reading Assignment 89 Negotiating Tactics 89 Section B Case Study 98 To Be a Skilled Negotiator 98 Section C Format Writing 100 Contract 合約 100 Chapter 6 Logistics 物流 Section A Reading Assignment 111 The Logistics Value-Added Process 111 Section B Case Study 118 Event Shipping Services 119 Section C Format Writing 120 Bill of Lading 提單 120 Invoice發票 121 Application Form For Cargo Transportation Insurance貨物運輸保險投保單 122 Declaration Form報關單 125 Certificate of Origin產地證明書 131 Chapter 7 Exhibit Space Preparation and Decoration 展臺搭建 Section A Reading Assignment 137 Key Factors for Successful Events 137 Section B Case Study 144 Theme Building of the Event 145 Section C Format Writing 146 Part 1 Notice 通告 146 Part 2 Leaflet 傳單 149 Chapter 8 Event Information Management 會展資訊管理 Section A Reading Assignment 155 The Guest Package System 156 Section B Case Study 162 Stages of IT Implementation 162 Section C Format Writing 164 E-mail 電子郵件 164 Chapter 9 Food and Beverage Service 會展餐飲服務 Section A Reading Assignment 167 Banquet Room Reservation, Assignment and Setup 168 Section B Case Study 182 Dining Service Styles and Procedures 182 Section C Format Writing 184 Function Sheet 餐飲服務訂單 184 Chapter 10 Event Finance 會展財務 Section A Reading Assignment 189 Successful Budgeting 189 Section B Case Study 198 The Budget for the ASEM 2000 Conference 198 Section C Format Writing 200 Financial Statements—Balance Sheet 財務報表——收支平衡表 200 Chapter 11 Overseas Exhibition 出展管理 Section A Reading Assignment 209 Shipment, Insurance and Stand 209 Section B Case Study 218 Show Rules and Regulations Concerning the Exhibitors 218 Section C Format Writing 223 Reservation Fax預訂傳真 224 Chapter 12 Event Management 展覽現場管理 Section A Reading Assignment 227 All for the Big Day 228 Section B Case Study 236 Wi-Fi Success at a Film Festival 236 Section C Format Writing 243 Opening Address 開幕致辭 243 Chapter 13 Security， Safety and Risk Management 安保與風險管理 Section A Reading Assignment 251 Handling Hazards that Might Arise 252 Section B Case Study 260 The First Theft at the Kongju National Museum 260 Section C Format Writing 262 Safety Requirements of Science Fair Rules 科技展覽會安全規章 262 Chapter 14 Pre-Post Convention Tours 會前會後旅遊 Section A Reading Assignment 269 Tour Proposals 269 Section B Case Study 275 Section C Format Writing 277 Post-meeting Tours Itinerary 會後旅遊路線 277 Chapter 15 Event Evaluation 會展評估 Section A Reading Assignment 283 Event Evaluation Approaches 284 Section B Case Study 291 Follow up on the Japanese Propaganda Exhibition in Perkins 291 Section C Format Writing 292 Evaluation Meeting and Report 評估會議和評估報告 292 Chapter 16 Handling Problems and Complaints 會展問題與投訴處理 Section A Reading Assignment 299 Handling Problems and Complaints 300 Section B Case Study 307 ABC Convention Corporation Guest Satisfaction Questionnaire 307 Section C Format Writing 314 Reply to a Guest Complaint 回覆投訴信 314
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