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案例1:舜宇的管理之道.......................................................................................................................1 案例2:永新光學的企業文化..............................................................................................................9 案例3:數益工聯助力製造業數位化轉型....................................................................................15 案例4:青山的綠色管理.....................................................................................................................23 案例5:天港公益基金的“橙計畫”................................................................................................29 案例6:缸鴨狗的傳承與創新............................................................................................................35 案例7:寧波慈星的新產品開發.......................................................................................................43 案例8:海倫鋼琴的轉型升級............................................................................................................51 案例9:風華的組織結構變革............................................................................................................59 案例10:恩凱的人力資源管理..........................................................................................................67 案例11:忘不了服飾的領導實踐.....................................................................................................73 案例12:立拓能源的創業團隊..........................................................................................................79 案例13:寧波海辰大藥店的店長激勵...........................................................................................85 案例14:京博的領導實踐...................................................................................................................91 案例15:捷豐的控制管理...................................................................................................................97 Case 1: Management Key of Sunny.............................................................................................103 Case 2: Corporate Culture of Novel Optics..............................................................................113 Case 3: SHUYILINK Empowers the Manufacturing Industry′s Digital Transformation.....................................................................................................121 Case 4: Green Management Practices of Tsingshan.............................................................129 Case 5: “ Orange Initiative” of Teckon Foundation...............................................................137 Case 6: Inheritance and Innovation of Gang Ya Gou...........................................................145 Case 7: New Product Development at Ningbo Cixing...........................................................155 Case 8: The Transformation and Upgrading Process of Hailun Piano..........................165 Case 9: Fenghua′s Organizational Restructuring..................................................................173 Case 10: HR Management of NKM.............................................................................................181 Case 11: Leadership Practices in Wonbly.................................................................................189 Case 12: Entrepreneurial Team of Lituo Energy...................................................................197 Case 13: The Motivation for Store Managers at Ningbo Haichen Pharmacy.............205 Case 14: Leadership Practices of Chambroad.........................................................................213 Case 15: JF′s Control and Management Practice..................................................................221
彭新敏 寧波大學商學院教授,企業管理和技術經濟管理專業碩士研究生導師,浙江大學企業管理博士,中國社會科學院應用經濟學博士後,英國伯明罕大學訪問學者,寧波大學商學院企業管理研究所和MBA學位點負責人;在國內外期刊及高水準會議上發表學術論文60餘篇,包括《Chinese Management Journal》《管理世界》《科研管理》《科學學研究》等學術期刊,其中2篇論文被SSCI收錄、22篇論文被EI收錄;出版專著1部、編撰《管理學》教材1本。
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