外貿英語函電(第4版) - 城邦阅读花园






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	目錄 Chapter 1Fundamentals of Business Communication.1 1.1Letters (Traditional Mails)2 1.1.1Parts of a Business Letter2 1.1.2Forms of a Business Letter4 1.1.3Principles of Business Letter Writing6 1.2E-mails.7 1.2.1Layout of an E-mail.8 1.2.2Analysis of E-mail Addresses9 1.2.3E-mail Etiquette10 1.2.4Small Tips on How to Use E-mail Better.11 1.3Business Postcard.12 1.4Other Commonly Used Methods of Communication13 1.4.1Instant Message Jargon Commonly Used When Communicating via Instant Messenger14 1.4.2Interfaces of Instant Messaging.15 Additional Reading.17 Common Errors Made by Students19 Vocabulary19 Supplementary Vocabulary for Garments20 Exercises.21 Chapter 2Establishing Business Relations.23 Case Study25 Additional Reading.37 Common Errors Made by Students39 Vocabulary39 Supplementary Vocabulary for Toys40 Notes to Text.41 Exercises.44 Chapter 3Business Negotiations.46 3.1Enquiries and Replies.47 3.2Offers.53 3.3Counter Offers and Re-counter Offers58 3.4Acceptance.67 Additional Reading.69 Common Errors Made by Students75 Vocabulary75 Supplementary Vocabulary for Arts & Crafts77 Notes to Text.77 Exercises.85 Chapter 4Sending Samples.89 Case Study91 Additional Reading.98 Common Errors Made by Students101 Vocabulary101 Supplementary Vocabulary for Hardware Products.102 Notes to Text.103 Exercises.106 Chapter 5Signing a Contract109 Case Study111 Additional Reading.124 Common Errors Made by Students127 Vocabulary127 Supplementary Vocabulary for Electrical Appliances128 Notes to Text.129 Exercises.133 Chapter 6Terms of Payment.135 6.1Payment.136 6.2Urging Establishment of L/C143 6.3L/C Amendment and Extension146 Additional Reading.149 Common Errors Made by Students152 Vocabulary153 Supplementary Vocabulary for Mechanic Products.154 Notes to Text.155 Exercises.160 Chapter 7Packing163 Case Study164 Additional Reading.174 Common Errors Made by Students176 Vocabulary177 Supplementary Vocabulary for Electronics177 Notes to Text.178 Exercises.180 Chapter 8Insurance.183 Case Study184 Additional Reading.191 Common Errors Made by Students192 Vocabulary192 Supplementary Vocabulary for Lights.193 Notes to Text.194 Exercises.198 Chapter 9Shipment.200 Case Study201 Additional Reading.212 Common Errors Made by Students213 Vocabulary214