猴群的模因：贏在生活

　　We all like to win. But what exactly does it mean to win in life and how can we win ... and win with Honour?

　　The purpose of this book is to invite you and your child to think about what "winning in life" actually means. What is success? How do you define success? What makes for a successful life?

　　This is particularly important in a world that is increasingly volatile, uncertain, complex, and ambiguous (VUCA). In a fast-changing world, there are no "maps" because no one has gone that way before. When there are no "maps", we need a good inner "compass" to guide us in life ― this "compass" comprises the values that make us better human beings.

　　The right values will also prepare your child for the world of big data and digitalization. To survive and thrive in this world, your child must not only excel at technology, but also at humanity because after total efficiency is achieved via technology, the value of any business or organisation will be contingent on human and other non-digitalisable elements such as purpose and empathy.

　　May you and your child win in life with Honour!
 

作者簡介



Joanne H LIM

　　Joanne H LIM is the founder of The Right PerspectiveSG, a consultancy specialising in writing and strategic communications for individuals and organisations.

　　After graduating from high school, where she authored the school''s creed, "Live with Passion, Serve with Compassion", Joanne was awarded a full scholarship to pursue an undergraduate degree at Princeton University. During her time at Princeton, Joanne was awarded the President''s Prize and was elected to the Phi Beta Kappa Society for outstanding academic excellence.

　　After graduating from Princeton, Joanne worked at PSA International Pte Ltd (PSA), one of the world''s leading port operators. Following PSA, Joanne was awarded a merit scholarship to pursue a Masters in Wealth Management at the Singapore Management University, where she graduated among the top five of her class and was awarded the Portcullis Wealth Management Prize. After attaining her Masters, Joanne worked at Goldman Sachs and UBS AG, before joining the Singapore Economic Development Board (EDB).

　　Following PSA, Joanne was awarded a merit scholarship to pursue a Masters in Wealth Management at the Singapore Management University, where she graduated among the top five of her class and was awarded the Portcullis Wealth Management Prize. After attaining her Masters, Joanne worked at Goldman Sachs and UBS AG, before joining the Singapore Economic Development Board (EDB).

　　Joanne was awarded the Singapore Literature Book Prize (Non-Fiction) in 2014 for The Leader, The Teacher & You, a book on leadership and governance. She also co-authored Winning with Honour, a book on success in life, family, and work that was launched in April 2016.